The company wool and the gang™ is bringing a gorgeous face to knitting. I plainly love everything about this group. I want every single thing on the site – the designs just nip at my aesthetic. Chic, renegade, modern, globally conscious. Superb packaging. This is what the knitting cult needs more of! (How much ugliness do you see on those yarn labels? And I’m not talking about acrylic. Who is responsible for the design work?!)
You can follow wool and the gang™ as they knit around the world. They also sell natural, Peruvian yarns and offer free knitting tutorials – all wrapped up in a beautifully crafted website.