Nice typography, but IMO it doesn’t look like bread packaging. Or really anything that you’d want to eat.
Maybe you’re just overthinking the design. As a non-designer/person who might buy this product, I quite like it. The packaging may also be a helpful way to get kids to eat healthier bread.
The kids are supposed to want to eat the bread, not the packaging.
Less is more when it comes to packaging – especially if you are selling a product that boasts healthiness. The more junk I see on the outside, the more junk I assume is inside. And are you selling bread or cartoon characters?